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About Us

Get to know us!

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Fashion designer portrait

About us:

Creating your dream forever wardrobe, we were founded to bring Pakistani fashion to England but moulding it to fit the British Asian culture which has formed over the last 80 years. 


We are a small business founded by Haleema Sadia, who started this venture whilst still studying Textile Design at University and had an idea to create something which British Asian's could resonate with.

The core of the brand is to create timeless classic pieces. Keeping with trends is always something we will look at but we want to have our own twist which would allow our customer to keep these pieces for generations.

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